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“Insanely Simple” is a new insider book about Jobs and Apple

Excerpt from: “Insanely Simple” is a new insider book about Jobs and Apple

The Next Web: Ken Segall served as Apple’s agency creative director under Steve Jobs from the NeXT years on through, including some years under John Sculley’s disastrous reign. Now he’s written a book, called Insanely Simple: The Obsession That Drives Apple’s Success. If you’re unfamiliar...

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Published By: The Loop - Friday, 17 February



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