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Upcoming “Insanely Simple” Book Focuses On The Obsession Behind Apple’s Success

Excerpt from: Upcoming “Insanely Simple” Book Focuses On The Obsession Behind Apple’s Success

Every Cult of Mac reader should know the name Ken Segall. Leander interviewed Ken back in 2009 about naming the iMac and making Apple’s ‘Think Different’ ad campaign. Ken now runs the hilarious Apple parody site called Scoopertino and his personal blog, Observatory. As a man that worked wi...

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Published By: Cult of Mac - Thursday, 16 February



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